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Real. Relatable

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An entrepreneur, performer, business owner, and confidence coach. But honestly, I am a woman first. After graduating with a Musical Theatre Diploma from The Urdang Academy, I joined one of the UK’s most recognised Hip Hop dance companies ‘ZooNation’ and made my professional debut in Some Like It Hip Hop – West End & UK. I’m one of the UK’s leading and most recognised dance instructors and I have excelled as a young entrepreneur with my international dance and wellbeing company ‘Heels & Feels,’ including my hospitality and entertainment agency ‘COnnex’.

Hey there!

I'm Cherelle Jay

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What clients have to say

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"Cherelle brings a refreshing approach to coaching. Drawing on her unique background, anchoring in confidence and empowerment - she has a raw and authentic style atypical to executive coaching yet so desperately needed in the industry. The result is a human connection that drives notable results across a plethora of personalities and backgrounds. It has been a pleasure to partner with Cherelle and I hope to find more opportunities to continue doing so in the future!"


"Heels and Feels bring the vibes! Shout out to the wonderful Cherelle and Chilly who create the most inclusive and welcoming space for people to dance and move their bodies in a way that makes them feel confident and empowered. During their takeover class with us at Gym Shark Regent Street, it was amazing to see likeminded women come together to build each other up through dance and body confidence. For an absolute dance beginner, I could not recommend their classes enough!"

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“We've worked with Cherelle and Heels and Feels several times over the past year and each time has been a pleasure. Aside from the outstanding output from their events and content, Cherelle and her team are both incredibly personable and professional. It's been refreshing to support someone so ferocious in their approach to carving their own lane. And we look forward to working together again in the future.”

Chelsea Budaca-Bain

Head of EMEA University Hiring, Amazon

Gina Powell
Brand Lead at Gymshark

Koy Redmond

Field Marketing Specialist at Red Bull

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These are just a handful of the services I provide. For more on my services and information, please click the button below.

Get in touch

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